Hands-On Marketer Fusing Creativity and Analytics to Deliver Measurable Success. Expert in automation and AI tools for process optimization
Introduction
I am a highly creative and analytical marketing professional with a passion for developing innovative concepts and strategies that drive measurable results. My unique blend of creativity and love for numbers allows me to approach challenges with fresh ideas while keeping key performance indicators (KPIs) at the forefront of every initiative. Being a hands-on person, I immerse myself in all aspects of a project, ensuring that from conception to execution, every detail aligns with both the creative vision and strategic objectives.
Throughout my career, I have founded and led multiple successful ventures:
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Marketing and Product Manager at cmotion (2012 - 2023)
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Led international marketing strategies and product launches in the motion picture and broadcast industry.
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Implemented new approaches and strategies to strengthen brand recognition, with a focus on the U.S. market.
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Coordinated global events and trade shows, enhancing brand presence across key markets.
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Combined creative design with data-driven analytics to optimize campaigns and drive sales growth.
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Played a leading role in product and marketing management, bringing new products to market—from concept creation and specification development to successful launch.
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Founder of focuspulleratwork (2020 - current)
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Established the largest international platform for camera assistants and camera department professionals.
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Built a recognized and respected brand within the film industry through strategic partnerships and community engagement.
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Managed an international team to create valuable content, including podcasts with industry experts, always measuring success through engagement metrics and community growth.
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Founder of Kakaduu e.U. (2018 - current)
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Created an educational product line inspired by a passion for early childhood development.
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Oversaw the entire process from market research and product design to sourcing and European-wide distribution via Amazon FBA.
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Applied analytical skills to manage logistics, inventory, and quality control, ensuring optimal performance in a competitive market.
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In all my endeavors, I thrive on the challenge of bringing new ideas to life and turning concepts into reality. My approach is always balanced with a strong focus on analytics and KPIs, ensuring that creativity is not just inspiring but also effective and results-driven. I am excited to leverage my hands-on experience and strategic mindset to drive success in future projects.
Analytical Tools and Software Skills
AI Tools and Workflow Optimization
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ChatGPT and Prompt Engineering
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Competent in utilizing AI tools like ChatGPT to maximize productivity and optimize workflows.
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Skilled in prompt engineering to generate effective content, brainstorm ideas, and enhance productivity across various projects.
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Automation Tools
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Proficient in setting up and managing automation processes using Make.com, Airtable, Slack, and Perplexity to streamline workflows and boost efficiency.
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Skilled in designing automated workflows to improve data accuracy, manage project tasks, and enable real-time team collaboration.
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Google Analytics
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Experienced in analyzing website traffic, user behavior, and campaign performance to optimize marketing strategies.
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Excel
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Advanced skills in data analysis, financial modeling, and complex calculations for strategic decision-making.
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Odoo (ERP Software)
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Proficient in using Odoo for enterprise resource planning, including inventory management, sales analytics, and operational efficiency.
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Mailchimp Analytics
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Experienced in interpreting email campaign performance, user engagement, and conversion metrics to improve communication strategies.
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Wix Analytics
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Skilled in tracking website metrics and interpreting data to enhance user experience and engagement.
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Project Management and Productivity Tools
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Office 365 Suite
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Advanced data analysis and financial modeling.
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Expert in creating compelling portfolios and presentations to effectively communicate ideas and strategies.
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Proficient in creating and editing documents for professional communication.
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Experienced in email management and scheduling to streamline workflow.
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Trello (Kanban Project Management Software) and Monday
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Effective use of Trello and Monday for project planning, workflow management, and team collaboration to ensure timely project completion.
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Creative and Design Software
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Adobe Creative Suite (Photoshop, Illustrator, InDesign)
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Proficient in creating and editing graphics, designing marketing materials, and developing brand assets to enhance visual communication.
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Blender (3D Rendering Software)
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Experienced in 3D modeling and rendering for product visualization and animation, bringing concepts to life with realistic detail.
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Final Cut Pro (Video Editing Software)
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Skilled in editing and producing high-quality videos for marketing campaigns, product demonstrations, and educational content.
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Web Development and E-Commerce Platforms
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Website Builders: Wix, Squarespace, Framer, Shopify
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Expertise in building and managing websites and online stores, optimizing user experience, and implementing SEO best practices for increased visibility.
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Marketing and Communication Tools
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Mailchimp (Email Marketing Software)
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Competent in creating and managing email marketing campaigns, audience segmentation, and performance analytics to drive engagement and conversions.
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Meta Business Suite
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Experienced in creating and monitoring Facebook and Instagram ads with targeted audience segmentation.
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Competent in using Audience Insights and other tools to optimize campaign performance.
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Skilled in A/B testing ads and analyzing metrics for continuous improvement of advertising strategies.
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Workflow Automation and AI-Driven Optimization
Specializing in leveraging cutting-edge tools to streamline processes across Marketing, Lead Generation, Project Management, and Administration. Utilizing state-of-the-art platforms like AI tools (ChatGPT, Perplexity, Claude, Kling, and more), Airtable, and Make, I design and implement workflows that save time, improve efficiency, and drive results. My approach combines innovation with practicality, ensuring seamless integration and measurable impact for businesses.
Major Projects and Ventures
As the Marketing and Product Manager at cmotion—a leading Austrian company specializing in advanced lens and camera control systems for the motion picture and broadcast industry—I was responsible for driving brand awareness, managing product launches, and enhancing our global market presence.
Key Responsibilities and Achievements:
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Strategic Marketing Planning and Execution
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Developed and implemented comprehensive marketing strategies to boost international brand awareness and sales.
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Aligned marketing efforts with business goals by collaborating closely with the sales team.
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Optimized the customer journey to enhance lead generation and conversion rates.
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Campaign Management and Optimization
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Led the creation and execution of brand and sales campaigns, including content development and editorial planning.
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Analyzed key performance indicators (KPIs) to refine marketing processes and maximize sales opportunities.
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Performance Marketing
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Managed performance marketing initiatives in partnership with external media and performance agencies.
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Utilized CRM and analytical tools to continuously improve marketing effectiveness and achieve measurable results.
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Graphic and 3D Product Design
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Designed and produced engaging online and offline content, including 3D renderings and animations.
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Leveraged Adobe Suite and 3D design software to create innovative marketing materials that enhanced brand visibility across digital and traditional channels.
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International Trade Show Planning: Coordinated and planned international trade shows in Los Angeles, Las Vegas, Amsterdam, and Munich to present the company and its products.
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Event Coordination and Product Presentation
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Client Liaison: Served as the key contact for major clients, coordinating trade show participation and providing support across North and South America, Europe, and Asia.
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Event Coordination and Product PresentationDynamic Product Showcases: Ensured products were presented in engaging formats to capture audience attention and strengthen brand presence.
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Leadership Experience
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Directed an international team of community managers and marketing staff.
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Fostered a creative, results-driven work environment focused on growth strategies and process optimization.
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Product Management and Customer Journey Optimization
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Oversaw the full product development cycle from market analysis to successful launch.
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Continuously improved the customer journey to maximize engagement and sales potential.
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KPI Responsibility and Marketing Control
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Monitored and analyzed KPIs to ensure marketing activities were efficient and aligned with company objectives.
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Ensured all marketing efforts were value-driven and goal-oriented.
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Omni-Channel Marketing
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Planned and executed omni-channel marketing strategies for a consistent brand presence across all platforms.
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Highlights
Flagship Product Launch
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Global Recognition
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Led the market launch of cmotion's flagship product, which won the prestigious Cinegear Award in Los Angeles in 2019.
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International Team Formation
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Established and managed a global network of product representatives through the "Heroes Campaign," showcasing industry leaders to boost product credibility.
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High-Profile Photoshoots
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Organized photoshoots in Los Angeles and Europe to create compelling marketing assets for digital channels and trade shows.
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Trade Show Presentations
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Orchestrated product showcases at major international trade shows in Amsterdam, Los Angeles, and Las Vegas for maximum industry exposure.
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Client Coordination and Support
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Acted as the primary liaison for key clients, coordinating their participation in trade shows and providing support globally across North and South America, Europe, and Asia.
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Multimedia Content Creation
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Scripted and coordinated product launch videos and educational tutorials to enhance customer engagement.
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Media Collaboration
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Partnered with international journalists and media outlets to generate widespread press coverage.
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Targeted Social Media Campaign:
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Led an Instagram campaign to generate buzz, increasing social media engagement and expanding brand reach.
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Achieved a 22% annual increase in Instagram followers.
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Newsletter Growth
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Increased newsletter subscriptions by 16% per year, enhancing direct communication with customers and prospects.
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Customer Engagement Initiatives
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Implemented a customer registration system, resulting in a 40% annual increase in customer registrations over the first three years.
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Expert Forum Launch
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Created an international expert forum moderated by product representatives to educate customers and facilitate direct interaction with the target audience.
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Product Renderings
In 2011, I founded focuspulleratwork, which has become the largest international platform for camera assistants and professionals in the camera department within the film industry. As the sole driving force behind this project, I established an expert platform that is both informative and responsive to the community's needs. The platform serves as a communication hub for industry professionals and leading manufacturers, fostering collaboration and knowledge sharing.
Key Responsibilities and Achievements:
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Community Building and Management
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Installed and coordinated an international team of community managers to drive traffic and engagement on the new platform.
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Ensured the platform remained informative, responsive, and valuable to a growing global community.
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Oversaw the expansion of the platform, which continues to grow and evolve.
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Content Development and Podcast Coordination
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Established and managed a team of podcast managers responsible for producing interviews with industry experts.
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Provided valuable content that enhanced the platform's reputation as a leading resource for professionals.
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Brand Development and Digital Design
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Created and developed the focuspulleratwork brand, now recognized and respected within the film industry.
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Designed various digital assets and artworks to strengthen brand identity.
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Developed, designed, and sourced a wide range of branded products, enhancing brand visibility and community engagement.
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Partnerships and Industry Relations
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Collaborated with industry leaders and major camera manufacturers to strengthen the platform's offerings.
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Positioned the platform as a communication hub for both manufacturers and users, facilitating direct dialogue and feedback.
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Operational Management and Transition
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Managed all aspects of the platform's operations, ensuring sustainability and growth.
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Recently outsourced main operations to trusted partners to allocate resources for new challenges and opportunities.
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Highlights
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Establishing the Largest International Platform
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Successfully founded and grew focuspulleratwork into the largest international platform for camera assistants and camera department professionals.
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Achieved an annual growth rate of 300% in the first three years, with a current growth rate of 35% per year for new members.
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Built a high-quality audience of over 8,000 industry professionals across 70 countries, with the main user base in the USA (39%) and Europe including the UK (34%).
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Created a vibrant, global community with continuous expansion and high engagement.
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Building a Recognized and Respected Brand
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Developed a strong brand identity for focuspulleratwork, widely recognized within the film industry.
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Designed and launched a range of branded products, contributing to brand loyalty and recognition.
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Established an impressive email open rate of 65%, reflecting a highly engaged audience.
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Fostering Industry Collaboration
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Worked closely with leading camera manufacturers and industry experts to enrich the platform's content and relevance.
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Enhanced the platform's role as a pivotal communication hub between manufacturers and end-users.
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Strengthened industry relationships, positioning the platform as a key player in professional networking.
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Content Innovation through Podcasts
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Coordinated a series of podcasts featuring interviews with industry experts, providing valuable insights and education to the community.
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Achieved an average of 1,300 downloads per podcast episode, indicating strong interest and engagement from the audience.
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Enhanced the platform's position as a go-to resource for professional development and industry knowledge.
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Strategic Transition for Future Growth
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Successfully transitioned the operational responsibilities to partners in 2021.
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Enabled the allocation of resources and focus towards pursuing new challenges and ventures.
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Ensured the platform's continued growth and expansion under new management while maintaining its core values and mission.
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Current Status
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Ongoing Expansion
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focuspulleratwork continues to expand, maintaining its status as a leading platform in the industry.
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The community remains active and engaged under the stewardship of the new operational team.
Art Design, Products, Branding
Concept Product Design
In 2019, inspired by my 2-year-old daughter, I founded Kakaduu e.U., a company dedicated to creating educational products that support early language development in young children. Leveraging my passion for product development and bringing ideas to market, I managed every aspect of the business—from initial conception to European-wide distribution through Amazon FBA. Recognizing the significant market potential in the educational toys industry, especially with approximately 700,000 newborns annually in Germany alone, I aimed to offer a valuable learning tool for children aged 1-3 years.
Key Responsibilities and Achievements:
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Product Development and Design
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Market Research and Conceptualization
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Conducted extensive market research to identify opportunities in the educational toys sector.
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Analyzed risk and reward ratios, product calculations, and margin projections to ensure business viability.
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Conceptualized Kakaduu Flashcards, language learning cards available in four categories: animals, food, home, and outdoor.
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Educational Collaboration
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Collaborated with Montessori teachers to develop content that is both educational and developmentally appropriate.
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Ensured the product met educational standards and effectively supported early language development.
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Sourcing and Manufacturing
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Identified and partnered with reliable manufacturers that met strict quality standards.
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Oversaw the entire sourcing process, including negotiations and supplier relationship management.
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Implemented rigorous quality control measures to ensure product safety and durability.
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Logistics and Inventory Management
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Managed logistics, inventory, and stock control to maintain optimal levels and meet customer demand.
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Established efficient inventory management systems to streamline operations and reduce overhead costs.
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Amazon FBA Integration
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Utilized Amazon FBA (Fulfillment by Amazon) to handle distribution, allowing for scalable access to the European market.
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Managed all aspects of Amazon FBA, including product listing optimization, fulfillment processes, and customer service.
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Navigated Amazon's platform to maximize product visibility and sales performance.
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Marketing and Sales Strategy
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Developed and executed marketing strategies targeting parents and caregivers seeking educational tools.
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Positioned Kakaduu Flashcards as an engaging and effective educational game for young children.
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Leveraged social media and online advertising to build brand awareness and drive sales.
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Highlights
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Successful Product Launch
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Brought Kakaduu Flashcards to market, filling a niche in early childhood language development.
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Achieved significant sales growth with a steady increase of around 60% per year over the first four years through strategic use of Amazon FBA and targeted marketing efforts.
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Received positive feedback and reviews from parents and educators, affirming the product's value.
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End-to-End Business Management
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Demonstrated capability in managing all facets of a product-based business, from conception to market entry.
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Effectively balanced creative design with practical considerations like cost analysis and logistics.
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Increased bulk orders from manufacturers by 300%, resulting in a 30% reduction in production costs.
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Achieved operational efficiency through meticulous planning and execution.
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European Market Penetration
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Successfully penetrated the European market, capitalizing on substantial demand in countries like Germany.
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Expanded the customer base by ensuring products were accessible and appealing to a wide audience.
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Leveraged the scalability of Amazon FBA to handle increased demand without compromising service quality.
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Optimized logistics to lower costs by 43%, enhancing profitability and operational efficiency.
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Educational Impact
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Provided a valuable resource that supports early childhood education and language development.
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Strengthened the product's credibility through collaboration with Montessori educators.
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Contributed positively to children's learning experiences during critical developmental stages.
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